Sunday, November 15, 2009

Voter behavior - further reading

Ben Jenkins and I are discussion leaders this Monday for voter bahavior and we realize that you have a particularly heavy reading load. For this reason, rather than add additional readings for the in-class discussion, we’ve decided to only suggest some supplemental readings for people who are interested in further readings on the subject.

The importance of economic news and information for elections is of particular interest to me. Both The American Voter Revisited (Chapter 13) and one of our assigned articles (Kinder & Kiewiet, 1981) discuss this theme. Specifially they discuss the pocketbook vs. sociotropic models of voter behavior. An interesting recent article that addresses the same question is: Grafstein, Robert. Journal of Theoretical Politics, Oct2009, Vol. 21 Issue 4, p451-482, 32p. (available through the LSU libraries electronic databases). Graftstein pursues questions that come out of our readings, and specifically asks why sociotropism tends to dwarf pocketbook voting.

If you are interested in the O-S-O-R model from social psychology used by the authors of the second article we read this week (McLeod, Scheufele, & Moy, 1999), you may also wish to check out the chapter in Media Effects, which offers additional description of this modeling technique. McLeod, J. M., Kosicki, G. M., & McLeod, D. M. (1994). The expanding boundaries of political communication effects. In J. Bryant & D. Zillman (Eds.), Media effects: Advances in theory and research (pp. 123–162). Hillsdale, NJ: Erlbaum.

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