Sunday, August 30, 2009

Update on the article!!

I posted the wrong article and have fixed it on the blog but just wanted to put another post up-

the advertising article is this one:
Attitude-Behavior Consistency: The Impact of Product Trial Versus Advertising. By: Smith, Robert E.; Swinyard, William R.. Journal of Marketing Research (JMR), Aug83, Vol. 20 Issue 3, p257-267,

Sorry for the confusion. I promise I won't ask any hard questions about this one since I'm getting the update here so late.
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