Friday, August 28, 2009

Two more articles

Hi guys,

Here are the citations for two more articles for Monday:

Attitude-Behavior Consistency: The Impact of Product Trial Versus Advertising. By: Smith, Robert E.; Swinyard, William R.. Journal of Marketing Research (JMR), Aug83, Vol. 20 Issue 3, p257-267,

Read this one after you read the Psychology of Attitudes article. While this is an advertising article, it has several implications for political communication that we can discuss Monday.


Quick, B. (2009, March). The Effects of Viewing Grey's Anatomy on Perceptions of Doctors and Patient Satisfaction. Journal of Broadcasting & Electronic Media, 53(1), 38-55.

This is a fun article concerning the cultivation theory from the Eveland article. You may want to think of more examples of how this may be happening in society.

If you can't find these in the LSU database, email me and I can send them to you (emabry1@tigers.lsu.edu).

See you Monday!

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